you did over a million in Revenue your first year that's crazy bro what did you do specifically that you could give as a lesson sure I realize in a small town your reputation can go viral in a positive way or opposite in the negative way cuz word of mouth is massive so we realized okay if we're going to do something here we can't just be cookie cutter we can't be normal we have to think outside the box we have to hone in on the patient experience and make them feel as if they are our best friends I went nuts on this I mean patients would walk in the door everything's digital they would sign in they would go through their intake form I would ask them three questions outside of their medical questions I would ask them what's their favorite color what's their favorite travel destination what's your favorite music and the people will look at me and like why the hell do you want to know this this is a medical clinic by the time they went to the back room the rooms were equipped to all the Hue colors in the LEDs were changed to their favorite color the 4K television was playing YouTube Drone footage of their favorite travel destination and the homepods were playing their favorite music we dialed it into another level to that customer experience